html {
    scroll-behavior: smooth;
    scroll-padding-top: 80px;
}

:root {
    --text: #1a1a1a;
    --text-secondary: #555;
    --accent: #2563eb;
    --accent-hover: #1d4ed8;
    --bg: #fafafa;
    --card-bg: #fff;
    --border: #e5e5e5;
    --tag-bg: #f0f4ff;
    --tag-text: #2563eb;
    --testimonial-bg: #f8fafc;
}

* {
    margin: 0;
    padding: 0;
    box-sizing: border-box;
}

body {
    font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Inter, Roboto, sans-serif;
    color: var(--text);
    background: var(--bg);
    line-height: 1.65;
    -webkit-font-smoothing: antialiased;
    font-feature-settings: 'kern' 1;
}

.container {
    max-width: 760px;
    margin: 0 auto;
    padding: 0 24px;
}

/* Social bar */
.social-bar {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 16px 0;
    border-bottom: 1px solid var(--border);
}

.social-bar .name {
    font-size: 15px;
    font-weight: 600;
    color: var(--text);
    text-decoration: none;
}

.social-links {
    display: flex;
    gap: 16px;
    align-items: center;
}

.social-links a {
    color: var(--text-secondary);
    text-decoration: none;
    display: flex;
    align-items: center;
    transition: color 0.2s;
}

.social-links a:hover {
    color: var(--accent);
}

.social-links svg {
    width: 20px;
    height: 20px;
}

/* Anchor nav */
.nav-anchors {
    display: flex;
    gap: 24px;
    align-items: center;
}

.nav-anchors a {
    font-size: 14px;
    font-weight: 500;
    color: var(--text-secondary);
    text-decoration: none;
    transition: color 0.2s;
}

.nav-anchors a:hover {
    color: var(--accent);
}

/* Header / Hero */
header {
    padding: 72px 0 56px;
}

.hero-grid {
    display: grid;
    grid-template-columns: 1fr 260px;
    gap: 48px;
    align-items: center;
}

header p.eyebrow {
    font-size: 14px;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.08em;
    color: var(--accent);
    margin-bottom: 16px;
}

h1 {
    font-size: 36px;
    font-weight: 700;
    line-height: 1.2;
    margin-bottom: 20px;
    letter-spacing: -0.02em;
}

header .subtitle {
    font-size: 20px;
    color: var(--text-secondary);
    line-height: 1.5;
    max-width: 600px;
}

.hero-cta {
    margin-top: 28px;
}

.hero-photo img {
    width: 100%;
    border-radius: 12px;
    object-fit: cover;
    aspect-ratio: 4 / 5;
}

.hero-photo-placeholder {
    width: 100%;
    aspect-ratio: 4 / 5;
    background: linear-gradient(135deg, #e8edf3 0%, #dce3ed 100%);
    border-radius: 12px;
    display: flex;
    align-items: center;
    justify-content: center;
    color: #94a3b8;
    font-size: 14px;
}

/* Sections */
section {
    padding: 56px 0;
}

h2 {
    font-size: 14px;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.08em;
    color: var(--text-secondary);
    margin-bottom: 24px;
}

/* Pain / Problem section */
.pain-points {
    display: flex;
    flex-direction: column;
    gap: 24px;
}

.pain-point strong {
    color: var(--text);
    font-weight: 600;
    font-size: 17px;
}

.pain-point p {
    font-size: 16px;
    color: var(--text-secondary);
    margin-top: 4px;
}

/* What I build */
.service-cards {
    display: flex;
    flex-direction: column;
    gap: 20px;
}

.service-card {
    background: var(--card-bg);
    border: 1px solid var(--border);
    border-radius: 12px;
    padding: 24px 28px;
}

.service-card h3 {
    font-size: 18px;
    font-weight: 600;
    margin-bottom: 6px;
}

.service-card p {
    font-size: 15px;
    color: var(--text-secondary);
}

.service-card .example {
    font-size: 14px;
    color: var(--text-secondary);
    opacity: 0.7;
    margin-top: 8px;
}

/* How it works */
.steps {
    display: flex;
    flex-direction: column;
    gap: 20px;
}

.step {
    display: flex;
    gap: 16px;
    align-items: flex-start;
}

.step-number {
    flex-shrink: 0;
    width: 32px;
    height: 32px;
    background: var(--accent);
    color: #fff;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 14px;
    font-weight: 600;
    margin-top: 2px;
}

.step-content h3 {
    font-size: 17px;
    font-weight: 600;
    margin-bottom: 4px;
}

.step-content p {
    font-size: 15px;
    color: var(--text-secondary);
}

/* Mid-page CTA */
.cta-inline {
    text-align: center !important;
    padding: 48px 0;
    border-top: 1px solid var(--border);
    border-bottom: 1px solid var(--border);
}

.cta-inline p {
    font-size: 18px;
    font-weight: 600;
    margin-bottom: 16px;
}

/* Case studies */
.case-studies {
    display: flex;
    flex-direction: column;
    gap: 24px;
}

.case-study {
    background: var(--card-bg);
    border: 1px solid var(--border);
    border-radius: 12px;
    padding: 28px;
}

.case-study .industry-tag {
    display: inline-block;
    font-size: 12px;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.06em;
    color: var(--tag-text);
    background: var(--tag-bg);
    padding: 4px 10px;
    border-radius: 4px;
    margin-bottom: 12px;
}

.case-study h3 {
    font-size: 20px;
    font-weight: 600;
    margin-bottom: 8px;
    line-height: 1.3;
}

.case-study .problem {
    font-size: 15px;
    color: var(--text-secondary);
    margin-bottom: 16px;
}

.case-study .results {
    display: flex;
    gap: 32px;
    flex-wrap: wrap;
}

.result-item {
    display: flex;
    flex-direction: column;
}

.result-item .number {
    font-size: 28px;
    font-weight: 700;
    color: var(--accent);
    line-height: 1.2;
}

.result-item .label {
    font-size: 13px;
    color: var(--text-secondary);
    margin-top: 2px;
}

/* Receipts footer (per case-study card) */
.receipts {
    margin-top: 20px;
    padding-top: 16px;
    border-top: 1px solid var(--border);
    font-size: 13px;
    color: var(--text-secondary);
    line-height: 1.6;
}
.receipts .label {
    font-weight: 600;
    margin-right: 6px;
}
.receipts a {
    color: inherit;
    text-decoration: underline;
    text-decoration-thickness: 0.5px;
    text-underline-offset: 2px;
}
.receipts a:hover { color: var(--accent); }

/* Testimonial */
.testimonial {
    background: var(--testimonial-bg);
    border-left: 3px solid var(--accent);
    border-radius: 0 8px 8px 0;
    padding: 24px 28px;
    margin-top: 32px;
}

.testimonial blockquote {
    font-size: 17px;
    font-style: italic;
    color: var(--text);
    line-height: 1.6;
    margin-bottom: 12px;
}

.testimonial cite {
    font-size: 14px;
    font-style: normal;
    color: var(--text-secondary);
}

.testimonial + .testimonial {
    margin-top: 16px;
}

/* Writing & Talks */
.writing-sublabel {
    font-size: 13px;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.06em;
    color: var(--text-secondary);
    margin: 32px 0 16px;
}

.writing-sublabel:first-of-type {
    margin-top: 0;
}

.writing-list {
    display: flex;
    flex-direction: column;
    gap: 4px;
}

.writing-item {
    display: block;
    padding: 16px 0;
    border-bottom: 1px solid var(--border);
    text-decoration: none;
    color: inherit;
    transition: opacity 0.2s;
}

.writing-item:hover {
    opacity: 0.7;
}

.writing-item .writing-title {
    font-size: 17px;
    font-weight: 600;
    color: var(--text);
}

.writing-item .writing-meta {
    font-size: 13px;
    color: var(--text-secondary);
    margin-left: 8px;
    font-weight: 400;
}

.writing-item .writing-hook {
    font-size: 15px;
    color: var(--text-secondary);
    margin-top: 4px;
}

.writing-all {
    display: inline-block;
    margin-top: 16px;
    font-size: 14px;
    font-weight: 600;
    color: var(--accent);
    text-decoration: none;
}

.writing-all:hover {
    text-decoration: underline;
}

/* About / My Story */
.about-content {
    font-size: 16px;
    color: var(--text-secondary);
}

.about-content p {
    margin-bottom: 16px;
}

.about-content p:last-child {
    margin-bottom: 0;
}

.about-header {
    display: flex;
    align-items: center;
    gap: 20px;
    margin-bottom: 24px;
}

.about-photo {
    flex-shrink: 0;
    width: 80px;
    height: 80px;
    border-radius: 50%;
    object-fit: cover;
}

.about-photo-placeholder {
    flex-shrink: 0;
    width: 80px;
    height: 80px;
    border-radius: 50%;
    background: linear-gradient(135deg, #e8edf3 0%, #dce3ed 100%);
}

.about-signals {
    display: flex;
    gap: 32px;
    flex-wrap: wrap;
    margin-top: 24px;
    padding-top: 20px;
    border-top: 1px solid var(--border);
}

.about-signal {
    display: flex;
    flex-direction: column;
}

.about-signal .signal-number {
    font-size: 20px;
    font-weight: 700;
    color: var(--text);
}

.about-signal .signal-label {
    font-size: 13px;
    color: var(--text-secondary);
}

/* Who this is for */
.audiences {
    display: flex;
    flex-direction: column;
    gap: 16px;
}

.audience {
    display: flex;
    gap: 12px;
    align-items: flex-start;
}

.audience .check {
    flex-shrink: 0;
    width: 20px;
    height: 20px;
    color: var(--accent);
    margin-top: 2px;
}

.audience p {
    font-size: 16px;
}

.audience p strong {
    font-weight: 600;
}

/* FAQ */
.faq-list {
    display: flex;
    flex-direction: column;
    gap: 0;
}

.faq-item {
    border-bottom: 1px solid var(--border);
}

.faq-item summary {
    font-size: 17px;
    font-weight: 600;
    cursor: pointer;
    padding: 20px 0;
    list-style: none;
    display: flex;
    justify-content: space-between;
    align-items: center;
}

.faq-item summary::-webkit-details-marker {
    display: none;
}

.faq-item summary::after {
    content: '+';
    font-size: 20px;
    font-weight: 400;
    color: var(--text-secondary);
    transition: transform 0.2s;
    flex-shrink: 0;
    margin-left: 16px;
}

.faq-item[open] summary::after {
    content: '−';
}

.faq-item p {
    font-size: 15px;
    color: var(--text-secondary);
    padding: 0 0 20px;
}

/* CTA */
.cta-section {
    text-align: center !important;
    padding: 64px 0;
}

.cta-section h2 {
    font-size: 24px;
    text-transform: none;
    letter-spacing: -0.01em;
    color: var(--text);
    margin-bottom: 12px;
}

.cta-section p {
    font-size: 16px;
    color: var(--text-secondary);
    margin-bottom: 28px;
}

.cta-button {
    display: inline-block;
    background: var(--accent);
    color: #fff;
    text-decoration: none;
    padding: 14px 32px;
    border-radius: 8px;
    font-size: 16px;
    font-weight: 600;
    transition: background 0.2s;
}

.cta-button:hover {
    background: var(--accent-hover);
}

.cta-button-secondary {
    display: inline-block;
    background: var(--card-bg);
    color: var(--accent);
    text-decoration: none;
    padding: 14px 32px;
    border-radius: 8px;
    font-size: 16px;
    font-weight: 600;
    border: 1px solid var(--border);
    transition: border-color 0.2s, background 0.2s;
}

.cta-button-secondary:hover {
    border-color: var(--accent);
    background: var(--tag-bg);
}

.cta-alt {
    margin-top: 16px;
    font-size: 14px;
    color: var(--text-secondary);
}

.cta-alt a {
    color: var(--accent);
    text-decoration: none;
}

/* Kit store (secondary) */
.kit-section {
    border-top: 1px solid var(--border);
    padding: 48px 0;
}

.kit-section .kit-header {
    font-size: 15px;
    color: var(--text-secondary);
    margin-bottom: 20px;
}

/* Footer */
footer {
    padding: 32px 0;
    border-top: 1px solid var(--border);
}

.footer-main {
    display: flex;
    justify-content: space-between;
    align-items: center;
    font-size: 14px;
    color: var(--text-secondary);
}

footer .footer-links {
    display: flex;
    gap: 20px;
}

footer a {
    color: var(--text-secondary);
    text-decoration: none;
    display: flex;
    align-items: center;
    gap: 6px;
    transition: color 0.2s;
}

footer a:hover {
    color: var(--accent);
}

footer svg {
    width: 16px;
    height: 16px;
}

.footer-credibility {
    font-size: 13px;
    color: var(--text-secondary);
    opacity: 0.7;
    margin-top: 16px;
    text-align: center;
}

/* Responsive */
@media (max-width: 600px) {
    header {
        padding: 48px 0 32px;
    }

    .hero-grid {
        grid-template-columns: 1fr;
        gap: 32px;
    }

    .hero-photo {
        order: -1;
        max-width: 200px;
        margin: 0 auto;
    }

    h1 {
        font-size: 28px;
    }

    header .subtitle {
        font-size: 17px;
    }

    .case-study .results {
        gap: 20px;
    }

    .result-item .number {
        font-size: 24px;
    }

    section {
        padding: 40px 0;
    }

    .about-signals {
        gap: 20px;
    }

    footer .footer-main {
        flex-direction: column;
        gap: 12px;
        text-align: center;
    }

    .social-bar {
        flex-direction: column;
        gap: 12px;
    }

    .nav-anchors {
        flex-wrap: wrap;
        justify-content: center;
        gap: 16px;
    }
}

/* ============================================================
   OVERHAUL 2026-08-11 — named proof + 3-Day Teardown
   New tokens, sticky nav, dark money sections, offer, form.
   ============================================================ */

:root {
    --ink: #0f172a;
    --ink-soft: #1e293b;
    --ink-border: #334155;
    --ink-text: #e2e8f0;
    --ink-muted: #94a3b8;
    --accent-on-ink: #60a5fa;
    --pill-bg: #ecfdf5;
    --pill-text: #047857;
    --pill-border: #a7f3d0;
    --max: 760px;
}

/* --- Sticky nav --------------------------------------------------- */

.nav-wrap {
    position: sticky;
    top: 0;
    z-index: 50;
    background: rgba(250, 250, 250, 0.88);
    backdrop-filter: blur(12px);
    -webkit-backdrop-filter: blur(12px);
    border-bottom: 1px solid var(--border);
}

.nav-wrap .social-bar {
    max-width: var(--max);
    margin: 0 auto;
    padding: 12px 24px;
    border-bottom: none;
    gap: 16px;
}

.nav-cta {
    display: inline-flex;
    align-items: center;
    background: var(--text);
    color: #fff;
    text-decoration: none;
    font-size: 13px;
    font-weight: 600;
    padding: 7px 14px;
    border-radius: 999px;
    white-space: nowrap;
    transition: background 0.15s ease;
}

.nav-cta:hover { background: var(--accent); }

.nav-toggle {
    display: none;
    background: none;
    border: 1px solid var(--border);
    border-radius: 6px;
    padding: 6px 9px;
    cursor: pointer;
    color: var(--text);
    line-height: 1;
}

/* --- Hero stat row ------------------------------------------------ */

.hero-stats {
    display: flex;
    flex-wrap: wrap;
    gap: 28px;
    margin-top: 24px;
    padding-top: 20px;
    border-top: 1px solid var(--border);
}

.hero-stat { display: flex; flex-direction: column; }

.hero-stat .n {
    font-size: 20px;
    font-weight: 700;
    letter-spacing: -0.01em;
}

.hero-stat .l {
    font-size: 13px;
    color: var(--text-secondary);
    line-height: 1.4;
}

/* --- Named client strip ------------------------------------------- */

.client-strip {
    border-top: 1px solid var(--border);
    border-bottom: 1px solid var(--border);
    padding: 18px 0;
    margin: 8px 0 0;
}

.client-strip .strip-label {
    font-size: 12px;
    text-transform: uppercase;
    letter-spacing: 0.08em;
    color: var(--text-secondary);
    margin-bottom: 10px;
}

.client-names {
    display: flex;
    flex-wrap: wrap;
    gap: 8px 20px;
    font-size: 15px;
    font-weight: 600;
}

.client-names span { white-space: nowrap; }
.client-names .sector {
    font-weight: 400;
    color: var(--text-secondary);
    font-size: 13px;
}

/* --- Result pill (testimonials) ----------------------------------- */

.result-pill {
    display: inline-block;
    margin-top: 10px;
    background: var(--pill-bg);
    color: var(--pill-text);
    border: 1px solid var(--pill-border);
    border-radius: 999px;
    font-size: 13px;
    font-weight: 600;
    padding: 4px 12px;
}

.testimonial-pending {
    font-size: 14px;
    color: var(--text-secondary);
    background: var(--testimonial-bg);
    border: 1px dashed var(--border);
    border-radius: 8px;
    padding: 16px 18px;
}

/* --- "See it work" artifacts -------------------------------------- */

.artifact {
    background: var(--card-bg);
    border: 1px solid var(--border);
    border-radius: 10px;
    padding: 20px;
    margin-bottom: 16px;
}

.artifact h3 { font-size: 17px; font-weight: 600; margin-bottom: 6px; }

.artifact p {
    font-size: 15px;
    color: var(--text-secondary);
    margin-bottom: 14px;
}

.artifact video {
    width: 100%;
    height: auto;
    display: block;
    border-radius: 8px;
    background: #000;
    border: 1px solid var(--border);
}

.artifact-caption {
    font-size: 13px;
    color: var(--text-secondary);
    margin: 10px 0 0;
}

.artifact-links {
    display: flex;
    flex-wrap: wrap;
    gap: 8px 18px;
    font-size: 14px;
}

/* --- Dark money sections ------------------------------------------ */

.ink {
    background: var(--ink);
    color: var(--ink-text);
    padding: 56px 0;
    margin: 56px 0;
}

.ink-inner {
    max-width: var(--max);
    margin: 0 auto;
    padding: 0 24px;
}

/* The global h2 is a small uppercase section label. Inside a dark money section
   it has to read as a headline instead. */
.ink h2 {
    color: #fff;
    font-size: 30px;
    font-weight: 700;
    line-height: 1.22;
    letter-spacing: -0.02em;
    text-transform: none;
    margin-bottom: 14px;
}

.ink p { color: var(--ink-muted); }
.ink a { color: var(--accent-on-ink); }

.ink-eyebrow {
    font-size: 12px;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    color: var(--accent-on-ink);
    margin-bottom: 10px;
}

.ink-lede {
    font-size: 19px;
    line-height: 1.55;
    color: var(--ink-text);
    margin-bottom: 8px;
}

.ink-anchor {
    font-size: 15px;
    color: var(--ink-muted);
    border-left: 2px solid var(--ink-border);
    padding-left: 14px;
    margin: 22px 0;
}

/* --- Deliverables grid -------------------------------------------- */

.deliverables {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
    margin: 28px 0;
}

.deliverable {
    background: var(--ink-soft);
    border: 1px solid var(--ink-border);
    border-radius: 8px;
    padding: 16px;
}

.deliverable h3 {
    font-size: 15px;
    font-weight: 600;
    color: #fff;
    margin-bottom: 5px;
}

.deliverable p {
    font-size: 13px;
    line-height: 1.5;
    color: var(--ink-muted);
    margin: 0;
}

.slots {
    font-size: 14px;
    color: var(--ink-text);
    background: var(--ink-soft);
    border: 1px solid var(--ink-border);
    border-radius: 8px;
    padding: 12px 16px;
    margin-top: 8px;
}

/* --- Form --------------------------------------------------------- */

.form-grid { display: grid; gap: 16px; margin-top: 24px; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.field { display: flex; flex-direction: column; }

.field label {
    font-size: 14px;
    font-weight: 600;
    color: var(--ink-text);
    margin-bottom: 6px;
}

.field .hint {
    font-size: 12px;
    font-weight: 400;
    color: var(--ink-muted);
    margin-bottom: 6px;
}

.field input[type="text"],
.field input[type="email"],
.field select,
.field textarea {
    font-family: inherit;
    font-size: 15px;
    color: #fff;
    background: var(--ink-soft);
    border: 1px solid var(--ink-border);
    border-radius: 8px;
    padding: 11px 13px;
    width: 100%;
}

.field textarea { min-height: 130px; resize: vertical; line-height: 1.55; }

.field input:focus,
.field select:focus,
.field textarea:focus {
    outline: 2px solid var(--accent-on-ink);
    outline-offset: 1px;
    border-color: transparent;
}

.field input::placeholder,
.field textarea::placeholder { color: #64748b; }

.field select option { background: var(--ink-soft); color: #fff; }

.consent {
    display: flex;
    align-items: flex-start;
    gap: 10px;
    font-size: 13px;
    line-height: 1.5;
    color: var(--ink-muted);
}

.consent input { margin-top: 3px; flex-shrink: 0; width: 16px; height: 16px; }

.form-submit {
    display: inline-block;
    background: #fff;
    color: var(--ink);
    font-family: inherit;
    font-size: 16px;
    font-weight: 600;
    border: none;
    border-radius: 8px;
    padding: 14px 26px;
    cursor: pointer;
    transition: background 0.15s ease;
}

.form-submit:hover { background: var(--accent-on-ink); }

.friction {
    display: flex;
    flex-wrap: wrap;
    gap: 8px 24px;
    margin-top: 18px;
    font-size: 13px;
    color: var(--ink-muted);
}

.friction span::before {
    content: "\2713";
    color: #34d399;
    font-weight: 700;
    margin-right: 6px;
}

.form-alt { font-size: 14px; margin-top: 20px; }

/* --- Closing CTA -------------------------------------------------- */

.closing { text-align: center; }
.closing .ink-lede { font-size: 22px; font-weight: 600; }

.closing .form-submit {
    margin-top: 14px;
    text-decoration: none;
    font-size: 17px;
    padding: 15px 32px;
}

/* --- Responsive additions ----------------------------------------- */

@media (max-width: 860px) {
    .deliverables { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 600px) {
    .social-bar { flex-direction: row; flex-wrap: wrap; }

    .nav-anchors {
        display: none;
        width: 100%;
        flex-direction: column;
        align-items: flex-start;
        gap: 4px;
        padding: 10px 0 4px;
    }

    .nav-anchors.open { display: flex; }
    .nav-toggle { display: inline-flex; }
    .social-links { display: none; }

    .deliverables { grid-template-columns: 1fr; }
    .form-row { grid-template-columns: 1fr; }
    .hero-stats { gap: 18px; }
    .ink { padding: 40px 0; margin: 40px 0; }
}

.form-note {
    font-size: 13px;
    color: var(--ink-muted);
    margin-top: 10px;
}